3 Market Analysis Priorities to Drive Profitability

Sherre L. DeMao, CGS, SLD Unlimited Biz Growth, Inc.

If you only analyze financial statements, you are probably missing many opportunities to increase profitability and cash flow. In this session, you will learn a Profit Sizing™ process involving three key types of market analysis areas:
• Business offerings;
• Market segments; and
• Geographic pockets
Developed through 30 years of studying entrepreneurial enterprises, this session brings new thinking around profitability that encompasses an inside-out look, leading to better strategic decisions and profits. You will walk away with an analysis tool you can immediately put to use that will improve your organization’s promotional strategy, marketing concentration, price justification, operational decisions and cash flow.