Big Data: Modern Data Analysis

John F. Levy, MBA, CPA, Board Advisory

In 1958 if you bought a hammer in a local store you probably paid cash. The owner would know only he sold something and had more cash at days end. Today if you buy a hammer from you probably pay with a credit card and the stores know what kind of hammer you bought, your past purchase history, where you live and have approximations of your age, income and much more information. As accountants, we are still recording essentially the same information as in 1957, when our businesses need all the other “big data” to make the best business decisions. Are you and your company ready to benefit from big data? This session will discuss how to get started.